🖥️ Role: Growth Marketer
💰 Salary: £45,000 to £55,000 depending on experience
⏰ Role Type: Full-time, employed, 37.5 hours per week
📅 Start Date: ASAP
📍 Location: Oakwood Park Business Centre, Fountains Road, Harrogate HG3 3BF
Characteristics ☀️
- Highly Organised: You excel at keeping projects on track and meeting deadlines.
- Creative Thinker: You bring innovative ideas and strategies to the table.
- Problem Solver: You thrive under pressure and find effective solutions to challenges.
- Tech Savvy: You are comfortable using and implementing various marketing tools.
- Team Player: You work well with others and help the team achieve its best work.
- Data-Driven: You make informed decisions based on metrics and analysis.
- Passionate Marketer: You have a genuine passion for marketing and staying ahead of industry trends.
Responsibilities ✅
- Campaign Management: Lead and manage end-to-end revenue growth campaigns for our company.
- KPI driven initiatives: Use KPI data to create impactful data-driven decisions to drive growth initiatives.
- Innovative Planning: Develop and implement innovative marketing strategies tailored to each project, ensuring alignment with overall business goals.
- Team Recruitment – identify gaps and skills required to drive business success and support with recruitment of key team players.
- System Development: Create and refine online systems and project management tools to enhance productivity and choose scalable technology & systems.
- Analysing social media performance and using insights to refine and optimise content and strategies.
- Performance Optimisation: Continuously analyse and optimise campaign performance using key metrics, ensuring high conversion rates and strong ROI.
- Problem Solving: Identify and resolve bottlenecks during campaigns, implementing creative solutions to ensure smooth execution.
- Resource Management: Ensure all team members and resources are properly aligned and equipped to meet deadlines and objectives.
- Post-Campaign Analysis: Conduct thorough debriefs and analyses post-campaign to gather insights and improve future initiatives.
Experience With Advanced Marketing Strategies 🖥️
- Lowering Cost Per Acquisition (CPA): Utilising data-driven targeting, A/B testing, and optimised ad spend to reduce CPA.
- Conversion Rate Optimisation (CRO): Enhancing user experience, personalising content, and optimising calls to action to improve conversion rates.
- Advanced Audience Segmentation: Behavioural targeting and predictive analytics to segment audiences based on their interactions and potential future actions.
- Influencer and Partnership Marketing: Collaborating with micro-influencers and developing strategic partnerships with complementary brands.
- Data-Driven Personalisation: Using dynamic content and customer data platforms (CDPs) for accurate personalisation.
- Lifecycle Marketing: Implementing retention strategies and win-back campaigns to re-engage lapsed customers.
- Advanced Analytics and Reporting: Implementing multi-touch attribution models and real-time analytics for data-driven decision-making.
- Conversion Rate Optimisation (CRO): Using heat mapping, user testing, and exit-intent popups to identify and address pain points.
- Social Listening: Monitoring brand mentions and industry trends for proactive engagement and content creation.
Preferred Experience 💪
- Experience in a senior marketing role within a digital agency or marketing department.
- Proven track record of achieving significant growth and high ROI in previous roles.
- Familiarity with the latest marketing tools and technologies.
Role Perks ❤️
- Some work from home days
- Paid holidays (plus bank holidays).
- Private Health Insurance
- Opportunities for professional development and attending industry events.
- Collaborative and supportive team environment.
- Work for a company that is passionate about making a difference in people’s lives.