Louise Baldock
Bonny Snowdon 00:07
Hello, I'm Bonny Snowdon, ex-corporate person, a mother turned successful artist-entrepreneur. It wasn't that long ago though that I lacked the confidence, vision and support network to focus on growing my dream business. Fast forward past many life curveballs, waves of self-doubt and so many lessons learned and you'll see Ignite, my thriving online colour pencil artists community, a community that changes members' lives for the better and gives me freedom to live abundantly whilst doing what I love and spending quality time with my beloved family and dogs, all whilst creating my best artwork with coloured pencils, and mentoring others to do the same. But this life wasn't always how it was for me, it used to only exist in my imagination. I've created the It's a Bonny Old Life podcast to help increase people's confidence, share mine and my community's experience and hope through fascinating personal stories, champion the other amazing humans in my personal, professional and membership community, and create another channel through which I can support others to realize their dreams. If you're a passionate colour pencil artist or an aspiring one who's looking to create their best work, and a joyful life you love, you're in the right place. Grab a cuppa and a custard cream, and let's get cracking.
Bonny Snowdon 01:18
I'm so excited about my next guest. I have been following her for probably just over a year. I'm a member of her money Bootcamp. I have all three of her books and I listened to them excessively on audio. She is the most amazing woman I have to say and I'm starting to take on some of her advice around boundaries and all of that kind of thing and she's just such an inspiration, I think to female entrepreneurs. I'm really, really delighted to be speaking very late because she's in Australia to Denise Duffield Thomas. Okie dookie. So, I've got the fabulous Denise Duffield Thomas here all the way from Australia. I'm up very late to speak to her and I'm incredibly excited. It's just so lovely to have you here.
My next guest, I met in a networking meeting one Wednesday morning when we were doing the six thinking hats to Bono's six thinking hats. And I suddenly recognized the fact that I really did need some structure and somebody who could kind of look at risks and, and figures in my business. And Louise,
I had a chat with her afterwards and basically came on to help me in my business as a, in a consultancy role, a fabulous, fabulous woman. Honestly, she's just so funny and brilliant and keeps everybody in check and, and she's made such a difference to my life and my business. So I'm delighted to be speaking to Louise Baldock. So you are, what's your, what's your title?
Louise Baldock 02:04
Well, actually, now that is a very good question, actually. What am I? I often think about this, I suppose the best word for me is I'm unpaid to interfere and I make the impossible possible. So I do like a challenge Bonny, as you know, and I also, I'm quite focused when it comes to my business life or probably my life or all around fairly, but I'm a financial consultant and I specialize in helping businesses grow without, without growing into chaos. So they make sure to make sure that the structures are in place to make sure that businesses can grow in a profitable, non-chaotic seamless, professional, and most enjoyable, most importantly, enjoyable environment. I also find myself, although I don't is wherever I get, I don't actually get to the nurturing stage with a business. And I have to come in as a, as a, as a rescue and turn the chaos back into clarity, which is obviously quite stressful and, you know, takes quite a lot of emotional energy as well. So that's, that's sort of what I do so very much. So it's like, I've got a financial background, I've been to school aas a rebellious 17-year-old. So I didn't do any further education and found myself on the steps of Barclays bank in 1988. So quite a few, many, many years ago. And I worked my way up basically, and I've never been what I call a career-minded person. I've, I've always worked, I've always worked, but I'm just, I'm quite ambitious. And I like to be the best in what I do. And, you know, then I've had my, my children along the way. So life's been quite interesting and busy and Barclays, good old Barclays bank gave me a great, great foundation for business. I worked with some amazing different clients, some extremely demanding, a lot of, you know, sort of like famous people, which sounds great. But again, that's quite demanding and stressful. And I spent a vast amount of my time in the football sector as well. So it's been really interesting. It was really interesting actually. And when I left just before the credit crunch in 2008 to set up my own financial consultancy company, Wealth Ideas, I remember thinking, oh my God, we're going into a credit crunch. Now I, I've left the, my safety net of my, of my company and what am I going to do? But really, I just wanted to buy my freedom. I'd not long had my son and it wasn't about money. I didn't leave for money. I left because I wanted to make a true difference to my clients. And I couldn't do that with the shackles of a bank. And also I wanted to be able to just buy my life and be able to work when I wanted, and that's what I did. And I've been doing that ever since, and I've never advertised. I don't, didn't even have a website actually until recently. So I'm completely opposite to you. I'm, I'm not technical at all. I'm just, I just focus more on the, on the practical business side of it and making sure that the business is, is sustainable in an organized way.
Bonny Snowdon 05:29
I've just moved my microphone because I have my microphone over there and I was like, oh, honestly, the organization is something that I really lack.
Louise Baldock 05:47
That's why you chose me, Bonny!
Bonny Snowdon 05:50
So we met at, it was a networking group. We're both a member of Sister Snog and I've, I've had Hela on as well as a, as a podcast guest. I mean, oh my God, she's the, she's as mad as a box of frogs. She really is. She's crazy. But the most fantastic lady and really, really good at bringing people together. And I remember we were doing that, one of her business workshops, haven't been on one for ages because I've been so busy, but she runs like a business workshop on a Wednesday morning. And this particular one that she had was the six thinking hats, the De Bono six thinking hats. And she got us all thinking about what coloured hats we were going to be wearing. And I'm like, oh gosh, you know, I'm creative. And I'm, you know, probably have to put the blue hat on. And we were all sitting there and I think we were, had to be put into, I think we were put in a room together. I'm can't remember, but you were basically, well, I'm the black hat and I'm risk. And I'm like, oh my God, I need to talk to this woman. But one of the things that when I, and this is like, this is making an assumption, isn't it about everybody. So when I think about somebody who's in that financial sector, completely wrong, I think as somebody who's sort of a bit...
Louise Baldock 07:08
Boring!
Bonny Snowdon 07:12
I was going to say boring, but then I thought no!
Louise Baldock 07:16
There's nothing boring about me, Bonny!
Bonny Snowdon 07:18
But then I met you when I was like, oh my God, this lady's mad, you know, incredibly interesting and everything, but really, really knows her stuff about obviously the, the finance side of things. And that's when we started to have a chat. And, and you've now worked for me as a, as a consultant and abroad. I have to say the most, I mean, I think you saved me seven grand in the first month, but just come in on your own, you've come in with, with your sort of like the little team, you know, Taren and, and Rob, bookkeeper and accountant, and now I've got... So it's really difficult when you, when you start a company up and it's just me and off I go to tootling along. And then all of a sudden, it's a company that's growing quite big. And, I used to literally look at a spreadsheet with figures on my it's like, my eyes would just slide off my face. I honestly, it just like, I just, everything just moves around and you have, Yeah. So, But you've come in and you've really helped me to put everything, so we have we're forecasting where we've got the budget, you know, we know exactly what's happening, we're planning for the future. You know, my goals and my targets, and you've helped me. Well, you haven't helped me. You have put all those things in place. And that is exactly what I was missing, you know? And so I'm so, so grateful for Hela that she's provided that space. And then I'm just honestly so happy that I met you. And of course, you're, you're just, you know, hilariously funny and brilliant, but then when we're in our meetings and we all, we've all got the creatives go, you know, wafting around, oh, we're going to do this little thing and we'll do this little thing. And then your voice comes up from the corner of the room right now. How's that going to affect the profit? And you know, that's exactly what you need within a team. You want somebody stoping all of the wafty-ness.
Louise Baldock 09:38
I know. I'm like the Grim Reaper. I'm like, no, I like, I almost have my pin. I'm like, no, no, no, wait a minute. Have we thought about this? How's it going to impact? And yeah, I mean, that's, and you see that's what happens because you know what Bonny, I am absolutely delighted to have met. You, you have got an, all my journey in my career. You have got to be the most loveliest and dedicated person to their business that I've ever met. You really deserve every success. And, because you're genuinely kind and interested in your business, and that's why good things are happening to you. Because I remember one of my ex-colleagues saying to me, you make your own luck and you know what, sometimes you do have to make your own luck. You do, you know, you do have to dig deep and put in an effort and, and, you know, go out and make changes to your life. And you've done that and you've done a brilliant, and it gives me great, huge pleasure to be part of your team and to help you grow into not just, you know, providing a sustainable service and business, but also that gives you an all your members so much pleasure. I mean, when I see people's pictures on Facebook, I mean, I'm actually going to do one myself, aren't I? I'm actually going to start with my daughter because I'm so inspired. I mean, I'm a great animal lover. I've got my, I've got horses, I've got dogs, I've got no money because I've got all these horses, but not. So, you know, I think it's just such a great, wonderful experience that before the internet, people didn't really have the opportunity, all the, all the finances. I mean, what the online Academy brings as well is actually an affordable, accessible to re to resource to a professional resource and also part of a club. Because at first I kept thinking, you know, what's the difference between the membership and the YouTube, but the membership is, you're a part of a group you're part of a, a clan, a tribe, and you can support each other and hearing about the retreat last. I mean, it all just sounds absolutely amazing. And I'm hoping that I will be a guest at some point in one retreat in the future. So yeah, I've really just as much as you're pleased to have met me, I'm really pleased. And I'm, I, I'm learning so much about the business, but nothing, you know, your dedication and your commitment and your enjoyment. And of course, I came up to Leeds and we met each other face to face, which was absolutely brilliant. And I really loved that. That was a really great time. And yeah, I'm just really pleased, pleased to be on board, because like I said, you know, it is really important, especially with businesses with rapid growth, they often don't grow. They will, you know, you're still dealing with it as if you've got a small company and then no one knows what everyone else is doing. Everyone's acting, and then you get chaos and once you get chaos, it's a nightmare. And then you get problems, not of which I've experienced, which is either deliberate or overseas, just incompetence. But yeah. So I just bring people back, bring people back.
Bonny Snowdon 13:06
Yeah, yeah, yeah, no, definitely. And although, you know, my business is still relatively small, you know, we've got this, we've got this really nice team of people. I, the, you know, working almost full-time from, with me, like lovely Lucy, you know, and then sort of consultants that come on to, to sort of help, which I think has been really, really is. I think that's been key in the success of what I'm doing. So I'm kind of bringing on people who have got expertise in certain areas so that they can help me with things that I've not got a monkey about.
Louise Baldock 13:41
That is that, let me tell you, this is the biggest problem. This is another reason why I love you and you will be successful because you know that if I tell you the amount of people that I come across and they're in complete chaos, their business is going down the pan, but they think they know everything and they won't take advice and they don't want to let up control of anything. And you have to be able to have different people's opinions because nobody knows everything. And we learn every single day. And that's the biggest, biggest problem with people when they don't admit that they need help in a certain area of their business. And also let's face it. We haven't got time to do everything. If you were to, if you were doing everything else, when are you going to have time to give your members the attention that you want to give them to do all these new great courses, arrange a retreat to do the new sort of challenges you wouldn't be able to. And we, you have built a very good team and it's, it's, it's wonderfully exciting to see the Academy grow and change.
Bonny Snowdon 14:54
Yeah. Oh, bless you. That's really sweet of you. Thank you. So talk to me about your horses and your dogs.
Louise Baldock 15:03
Yeah. Well, my daughter, I always vote as a child, so I was like, really like, you know, just say my little girl, so I've got two children. I've got Harry, who's not just 19. So he's just up near you, which is when I came up to see as well. He's just done his first year at university in Leeds. And then I've got Jessica who's just in year seven. And Jessica loves her pony, Johnny who, when we bought him, he was bucking and bolt in and refusing jumps. And he's a proper character. Let me tell you, he is like, it's like the Johnny show. He's so bolshy. And then I decided lots of last year, I was 50 and I wants to push who is, wants to Porsche, nice Porsche nine 11 convertible. I was really excited and I don't quite know what happened, but I didn't get the push. I got the horse. So sounds like a horse. But anyway, so I got the horse. The horse probably costs more than the Porsche, but anyway, and I only had him about two weeks and I nearly killed him twice. He got his head stuck in the horse Walker and then he, and then I fell off him and I lost him. But anyway is, he is a bit, he's really lovely. He's actually now becoming the love of my life. So his name is Benji fair Grove, Benjamin. He's a beautiful bay. He's a world section D Cub, and I've done. In-hand show him with him. I've got a couple of rows at, and yeah, often I've taken back up my hackathon, which is great. And just even just like grooming him and brushing him and stuff like that. So that's, that's, that's the horse. So, so there's Benji and Johnny, and then I've got the most amazing, beautiful dog called duke who is a seven year old Belgian Malinois, which is a Belgium Shepard dog. Extremely intelligent. Beautiful. That really good because we've, we've kept him as a family, you know, kept him as a family dog and he's, he's wonderful. And then we've got Daisy out dangerous. Daisy who's well, she was supposed to be a German shepherd, but I'm not quite sure that she is. I think she's a Spanish, German shepherd. She was rescued. She's a rescue dog. My sister-in-law has a, shout-out here to Benidorm dog rescue home there. My sister-in-law will be so pleased with me. She used to live in Spain and she, she volunteers every year at a rescue center for dogs in Spain. And I promised to take Daisy. She was six months. She'd been really badly abused. And she was taken off her owner. And it was quite sad actually, when we got her, because she was so young, but she was so damaged, but now she's like, she rules, the roost does Daisy. So yeah. So it's lovely having animals in your life. Yeah. Yeah. And I guess you work from home. So you've got your doctor and your feet all the time. Yeah, well, we've got, we, we've got our offices where the horses are, so the dogs come to work, the horses are there. It's great actually. And again, you know, that's what I work for. I like to work hard and play hard and enjoy my joy, my life as much as I possibly can because you're right in here once on you and my work, my work is really stressful, especially when I do, I, you know, I've, I, unfortunately, financial abuse is quite rife and I often, often have to, well, I'm working, I'm working on a case at the moment. I mean, I won't go into too much detail, but it's quite, and I've done one before. I mean, another company that the financial controller had actually taken 2 million pounds and ended up going to presence. So that was like a huge, huge example of where things can go so wrong when we're at an extreme, extreme example and things think I wrong. But unfortunately I find people coming to me more and more often that are victims of financial abuse, whether it's from family members, employees, business partners, and again, you're then having to repair the damage. Whereas if you nurture and have all the processes in front, because let's face it when everyone's getting on, it's a bit like when you, you know, everyone's getting on, everything's fine. And then something goes wrong and then it's a major, a major problem for people. And it's the same with like, you know, with whales and things like that. You know, these are so important and, and company agreements, when you've got a partnership, well, you know, terms and conditions, the trademark, you know, there's so many things that we don't focus on, whether it's in our businesses or our personal finances that are important. And we only realize when it's too late, when something goes wrong and then to put it right, is a nightmare. So, yeah. And it's the, so the, the, the financial abuse thing. So I know, you know, you've worked on, is there anything that you can, you know, not, not by going into any details or anything, but can you kind of describe how that sort of thing happens because somebody like me, you know, I'm just sort of sitting here and I'm just in my lovely little line and everything. And I, I hear about these things. I'm like, oh my goodness. But actually it's more common than you would., it's extremely common. And it all stems from whether, you know, in your personal finances or your business, finances is not when something doesn't feel right. It's because it isn't right. And unfortunately, a lot of people and probably more so women, although I don't always like to sort of go down that gender route, but we are afraid to ask questions because we feel stupid. So like, you'll see your accounts and you'll think, well, what does that mean? And then someone would answer the question. I mean, I've been told in quite a few times, they'll say to me, you've asked me that question 10 times. And it's like, but that's because I don't, I don't understand the answer you're giving. So I will ask and ask and ask, but quite often we're embarrassed to ask and we just, we just go, okay. And we put up with it and we don't have the processes, the structures in place. And then as the business grows or the finances, if it's a more, you know, oh, don't worry, I'll pay you when I see you. And then, you know, you need to pay me on this day, on this time. So it's just about having formal agreements with PayPal so that, you know, we don't have this confusion and chaos around us really, because it is harder to unravel problems. So I'll give you, I mean, I'll give you the example. One example was I had some clients of mine. I worked with two partners. They've been together. They've been trading for 25 years together, but they weren't talking, they'd fallen out. They were both blaming each other that are very successful business. It was turning over millions of pounds, employed about 70 people. And they called me in there to try and find out what was going on because it was practically going bankrupt and to insert liquidation. And I kept saying, but, you know, I knew that there was some, it wasn't right, because they had the clients, the money was coming in. The business was there, but it was chaos, chaos. They were supplying goods, which is always, always more dangerous because you're actually having to invest in materials and deal with suppliers. And, and they, it was the whole, everyone was just doing what they want and said, the staff were just, there was no order. There was no control. There was no leadership. And every ship does need a leader. And they have to be able to lead their team and empower them and talk to them and make sure that they have the tools to do their job successfully. And that wasn't happening. There was no leadership. There was no money. I very quickly discovered that the financial controller was stealing all the money and she'd taken over 2 million pounds and she was desperate. Then she'd taken all the money. She knew it was all gone to cover a track so that she could go on her Merry way into it again, because she was a, she was a woman. She was in a six days. She'd been there 10 years. And she started stealing when we look back almost immediately. So she, she was a career criminal. She'd done this quite a lot. And, but it was difficult. You find the whole, you know, now the person's taken all the money, but how did you feel that whole backup? How do you know bank wants to lend you any money? No investor's going to give you any money because you're in chaos, but you know, you've got this great business. You know, that you've, you've got the clients, you know, you can, you've got the designs, you can do it, but you've got no money. You've got no money, no one, no one's interested in helping you. And you know, you've got HMRC on your back. You've got the bank. Won't want to help you. And it can be quite difficult. It can be practically impossible. I can, I would look and help that person to why the trade out of the chaos or in some cases, obviously the company is too late for the company, but there's also the fact of personal guarantees. I mean, in this case, you know, the directors probably would lose their homes. So there was a lot, you know, there was a lot at stake with that, with this person's actions. And I want to help, I really did it. I wanted to help save the people's jobs as well. It was manufacturing down in Hartfordshire. You don't get that many manufacturing jobs. And people, people were scared for their livelihood. They didn't know what they were going to do. And, you know, so we managed to trade through it. I got back a million pounds from the casinos. So I'm quite proud of myself with that. The casinos were brilliant actually. And the gambling associations, they were absolutely brilliant. It was a long lengthy, stressful court case, but she finally got put to prison for her actions. And the company has now continued to trade and I've gone on my Merry Merry way. But, but that's just one example I can give you, you know, loads of examples. And that's why you actually are a brilliant business woman, because you knew at the beginning that you needed support in that, in the structure side of it. And that's why we will put all the guidance into place to make sure that that doesn't your business doesn't grow into chaos because that's what happened. They were too successful. They were victims of their own success. They went from, you know, two of them in a, in a, in a, in a shed to employing 70 staff, but they still ran the business. Like it was the two of them. And that's what that's when it all went wrong. Really. So it's possible. I mean, I've got another example at the moment where it might not be possible to trade out of it. It's the chaos is just too deep and the funds just aren't there and the client base isn't there. And the better up a better option is to, is to go down, you know, an alternative, alternative route, but there are options. And I think a lot of people don't realize that they need that there is help for them.
Bonny Snowdon 25:56
So if you are, if you are just starting out, then, I mean, obviously I'm in the, in the art business. And I find a lot of, I find a lot of artists really struggle well, so it can be because of a couple of things because they feel they can't afford to take somebody else on, or they really can't relinquish that control. And I, and I, I totally get the affording side of stuff. Absolutely. You know, because as an artist where there's almost like this preconceived idea that you can't make a living as an artist, you'll see some people making a living, but it's like, yeah, but you know, it's so hard and, you know, there's, there's, there's a limited market and blah, blah, blah, and all this kind of stuff. And it actually, you can make a living doing whatever you want to do if you have the right mindset and the right, you know, you know how you work as a person. So the, the, the paying somebody side of things, actually, for me, it almost releases extra time for you to be able to do what you're good at, which then covers the person's, you know, the money that you have to pay somebody else to do better social media or your website, or, you know, an accountant or a bookkeeper or something like that. And it, it almost takes that, that energy and that stress away. I have never, ever, ever been able to do my own books. It's, it's something I've, and it's probably a mental thing is, cause I'm not, you know, I passed my maths O-level, you know, and all you have to do with that stuff up, But when it comes to bookkeeping and it's that, it's that structure and that organization Absolutely. You know, and I just, it's something I've always battled against is the structure and the creation and, you know, making sure you've got, so I'd be really, really good for like a couple of weeks and keep all my receipts and then I'd be just like stuffing my receipts. And then I get the year and I'm like, oh my God!
Louise Baldock 28:02
But it's daunting and overwhelming. Absolutely. Absolutely. I mean, and it's not just the bookkeeping, is it? It's the fact of, you know, when you employ people, you've got PAYE, you've got, you've got employer duties, you've got to make sure that your, your brand is protected and your, you know, your trademarks and everything. You've got to make sure that you've got the right contracts with your suppliers, that you've got money for your taxes. You know, there's so much to run in a business. It's, you know, it is, it is, it is a bit of a minefield to be honest with you. And it's like anything, okay, you get, first of all, it is costly to have somebody full-time in your business running in the finances, A, isn't required for a lot of businesses, you know, because it's not required, but B, it's not affordable to them. Anyway. So this is an interesting point actually. Like where do you, who, how do people find people? Because I, I am quite unique in that A, I am a bit mad, like you said, and I'm really passionate and dedicated to what I do, but I've also got quite a very broad knowledge. So I know about, I mean, I'm not saying, you know, but, but I, I can, my strength really is to go in more, like, almost like a, a consultant CEO of a company that will look at all aspects and say, do this, do that. You need to, but I wouldn't necessarily, like, I wouldn't be able to sit in and fill in zero, for instance, I could, I wouldn't do that. I know how to, I just want to see the information. All I want to say is very quickly, where are we? Has anyone left? Why they left? What are they doing? Why haven't we got that? And then we can make an agree action points. So what I would say to anyone starting off their own business is they almost do need to follow a checklist of what am I setting up? You know, the, the incorporate, you know, the difference of how to incorporate a company versus a limited, a sole trader, what does this actually mean? Well, and then you move on to the next step. Don't you? What taxes am I going to have to pay? Do I have employees? What does that mean to me? Because employee HR is, is a minefield. So there's so many things to think about and you do need to have somebody who can guide you and work with you in order to help you get over these milestones. And also make sure that you know, you keep back reserves, you invest in your business. And I know we talk about this Bonny, and it's important to you. You know, you reinvest in your business, you, you future proof it, you do de-risk it as much as possible. And it's always good to have somebody to talk these things through, you know, these things through, you know, there's also sort of all the tax allowances that you can claim. You know, when, when you research and in developing, there's an allowance there, that's a very generous allowance that the government gives us and encourages us that a lot of people don't know about or, or don't claim. So it is really important that people do get professional advice. But when I think it's important to interview people as well, like to make sure that you actually come work with them and they're going to do what you need a bit like what you did with me to make sure that they're the right fit. Because a lot of accountants are very reactive. They don't give you proactive advice and that's what businesses need. They need. You need. Again, I go back to the prevention, not the cure. The cure is, oh my God, I've got this massive tax bill. What am I going to do? Chin is that you plan for it. You plan for it. You put away your money, you know what you've got to pay, you know, when it's got to be paid and that's your prevention, that's a simple thing. You know, you get your terms and conditions in place. So that again, that's the prevention, you trademark your, your, you know, your brand, you protect your brand again, that's the prevention not afterwards. And then you have to do these things afterwards. So it is very, very important to have a mixture. And I, and I, and I really do praise you that you, that you, you, you, you knew that because you have got a great business model and you are going to, you know, you are...
Bonny Snowdon 32:25
Yeah. I mean, you say, I knew that, but until you came on board and started kind of looking at my business and obviously, you know, I gave you an idea of what I want to be doing in the business. And for me, I have, I think I have as much joy in my drawing as I do in building a business. And actually there's a real, it's a real sense of pride. I mean, if I look at where I was, You know, so I look at, you know, going into this, I mean, I also have issues with, with not being able to talk to my husband about money and everything, but going into a supermarket with my debit card. And I've got like some and sit standing and they're going, oh, you you've, haven't, it's declined. Literally having to walk out of the supermarket, not being able to pay for shopping 70 quid or something to now, you know, running a business, putting my heart and soul into the business. And for me, it's not about making a whole load of money that, that's never really my intention ever for me running my business and building my business is all about creating a life for me, to be financially stable, and to be able to basically ensure my children go on to have the best possible life. Leave a legacy for them. I know there are people who go, no, she just wants to take over the world and blah, blah, blah. I don't want to take over the world. But for me, if I'm building a business, the whole point of running a business is for it to be successful. Now, you know, so I employ lovely Lucy. So with, with what I'm doing and what all of the people who helped me in the business, doing that, we're helping all of these people in the Academy, you know, the service that I provide, which isn't, you know, I think it's a really good service. And I think I love my community and they're absolutely wonderful, but it's, it's about actually, I, I help the people. So my tax bill is obviously much bigger than what it used to be. And I've tried to get into that mindset of not, oh, I've got to give the tax man all my money. I'm more of that mindset that actually I'm doing really well, which means I will have a, a relatively big tax bill. And that tax bill is going to go on and hopefully, you know, aid people.
Louise Baldock 35:11
Absolutely. You're contributing. You'll give him, you're creating job opportunities. You're creating well-being, not just for your members, but for the economy. And again, this is, you know, it's not easy running a business, you know, it's not easy given all the dedication, but you are contributing. Absolutely. And, and I mirror yours. I share your, your goals and your aspirations. That, that's what I worked for. You know, I bought my, I joke about my Porsche and my horse, but I bought my, my horse so that I could actually spend time with my daughter and her pony. And we could do things together and enjoy life. And because, you know, they grow up really quickly. You know, I worked really hard to give my children. I didn't, I, I had, you know, sort of like, didn't, didn't come from a wealthy background myself. Like I said, I left school at 17. I think it's really important to, to keep things real and focused you.
Bonny Snowdon 36:05
So you said you failed your math O-Level.
Louise Baldock 36:07
Don't talk about my school. I'll have no clients left. Oh my goodness. Oh, oh. I was wild. I was out of control by my parents divorced when I was I'm trying to work out. Actually, I was probably about 14, 15, and I just went wild, wild, wild, wild. My school wasn't the best school. That's for sure. But let's just put it that way. I think actually closed down after we were like the last year and it closed down. So yeah, I, I actually left school thinking that I was quite thick because I just, I didn't really, but I just didn't, I didn't make any effort. I wasn't interested. I couldn't be told, I wouldn't be told anything. I thought I knew everything. And then, like I said, I've got, I managed to wiggle away. And at Barclays, I knew I was able to do this and I could see other people. And I was thinking, I can see that I can do that. And I remember once I took my opportunity and I went up to a director and I was just, I started as a junior and I was like, I want to do this job. You know what I need, I want to do this job. Anyway. I remember the branch manager, cause that was like years ago in each branch or this branch manager and you know, the cashiers. And it was, that was my best job. When I was a cashier. I was in a bank raid. I was held up at gunpoint. Yes. If it's happened, it's happened to me. And I remember the branch president, the director in London to interview you. And I was like, okay, well, if I went for my interview and then, and then I just went from there and there. And I just, and I was just very good at building relationships, understanding, finding out things about financial needs, because that's, again, what's different about me, but going back to my education, I then did all my financial qualifications. Now it's getting distinctions, you know, all these best. And I thought, my God, I was like, really? I was doing, I was passing everything and I thought I'm not thick. I just didn't really have, I didn't take my opportunities. So, you know, my life could have been a lot different, but I put myself, I, I, you know, I, I was going to be successful. I was going to be a success. And I was going to make sure that my children benefited from my success. And that's what I really do. I work myself, you know, I've never not worked since I was 17. And even when I've had both my children, not my daughter, I think I went back to work practically after, after like a few weeks. But I do enjoy working. I do enjoy helping people with their finances and just like it is with the business chaos, I can, I help with their private individuals. So the difference with me, all my clients, like I said, are referrals and recommendations. I look after some like the family and I'll deal with the parents, the children, and then hopefully the grandchildren, because they know me, they trust me, my, you know, my team of people and, you know, I make sure that they're protected. I talk to them. I find out what's important. You know, have you got a, will have you thought about what will happen? You know, if, if your children get into financial problems, if the money is not protected for them. So, you know, we utilize, you know, trust, simple things, very simple. I like simple. I don't overcomplicate because there isn't any great rules or differences. It's all about keeping it simple. But I like to do my light. You, I like to do my job the best I can possibly do. I like to know my clients so that I can really help them to understand what they're trying to achieve. Again, like you, you know it, to understand your members. That's why you're doing, you know, your questionnaires and you do your live Q and A's and stuff so that you can get to know and you can make the changes. And that's what I like to do. All business practices are quite similar. It doesn't matter what you're doing because I do the same with my clients. I question them, I give them critique about what they shouldn't be doing and I make changes and I give them advice. And that's exactly what you do to your members. Yeah. And actually, when you, when you kind of bring up say all of that, you know, every business is exactly the same really isn't it? Absolutely. The amount of times I hear, oh, you wouldn't understand. Oh, it's complicated. It's like, you're right. I, my first thought is, okay, so you're over trying to hide something from me or you're trying to make yourself look too important because actually it is all the same concept. So you don't need to understand, you don't need to be an expert in any particular industry. You just need to understand the fundamentals of running a business. From my point of view, are you making a profit? Who are you employing? What do they do? What are their responsibilities? What your responsibility is, what are your costs? What's your business plan, what you're trying to achieve. And we it's all the same sort of questions. And then moving onto your personal, you know, de-risk in the business, what was happened. So yeah. Feel quite serious, really element into it.
Bonny Snowdon 41:21
Yeah, definitely, definitely. But it's, you know, it's really, really important. And I don't think, you know, when did I meet you at, it was about Christmas time. Wasn't it launched the Academy in the September? So it was September, October, November. So it was like a, you know, 2, 3, 4 months. And even at that point, I still, I didn't have, I did all of these things in place. I might be telling people, this is what you should do when you run, when you run a business. But actually was, I think it was because everything just kind of started happening really, really quickly.
Louise Baldock 41:54
And that's how it happens. And that seems exactly what happens. And then the next thing they know, you're like, What's happening here, who's doing more. And it's so, and, and then, and then the chaos starts and unfortunately, and this is the sad state of society. People do take advantage of that chaos. They do, whether it's a private individual or a business, and it can, I could write a book on examples of, of unraveling chaos. And it's really, really rewarding. I mean, rescue in the light company was one of the biggest achievements of my career, but then to just literally bump into a person who needed my help. And then since then they just keep and I'm like, oh my God, how many more fraudsters can there be out there? It is. It is on a serious note. It's actually horrible, especially when it's family, but it happens a lot. And it just highlights the importance of understanding your finances, not being afraid to ask questions and having different people in different, but don't, you know, if something doesn't sound right it's because it isn't, you always have to, I rare, but a big believer, your gut instinct, Oh gosh, I'm a such a big believer. I've got instincts. And if, if I'm asking a question, I don't care. Like I said, if I ask it 10, 20 times, I don't understand what you're saying to me. I won't apologise for that.
Bonny Snowdon 43:37
No, no, no. Gut, gut instinct is, gut instinct is yes, it's huge. And the, and the thing is with my personality, I'll have a gut instinct about some thing and how I, I guess my values and everything, how I, how I work is that, oh gosh, you know, I can't possibly be right about that. And it will be fine and it'll work itself out. And inevitably what happens is that gut gut instinct was there for a reason to just take it. And then of course, you know, you ended up in a position where you think, crikey, I wish I'd done something six months now, look at where. So now with my business, you know, I'm very aware of what I do well, and I'm very, very aware of what I do. It's like this morning, we had a conversation about proofreading. I'm really aware of what I don't do well, and I will take full responsibility for stuff I'm not very good at. In my business, I would much prefer to have somebody else. It's like, this sounds absolutely crazy. But I've been thinking about putting a post in my local Facebook at my local Facebook group, you know, written whatever it is. I think it's called blow your horn Ripon because we've got a horn blower in Ripon. That's Okay. At nine o'clock every night and blows a horn. And it's, it's a thing. So the, the local group is, but anyway, I was thinking about putting a note in there, posted now going, is there anybody who really loves wrapping Christmas presents and parcels, and wants to come to my house once a month and wrap all of my stuff and I will pay you because I hate it. And I don't know why I absolutely. So then I ended up with parcels and people going, when are you sending my pass on? Yeah, I'm sending it. And then I get all I have to get, I get all hot and sweaty posts and all of this. And I was thinking what, there must be somebody out there who actually really loves doing,
Louise Baldock 45:50
My daughter does actually, but we're a bit too far away. That saved me at Christmas. She's getting paid per parcel, so she's getting entrepreneurial already. But you have to be able to delegate stuff because you can't do everything. And also, like I said, at the beginning, life's too short. We want to be able to enjoy ourselves and you know, that's what life's about. Isn't it really, it's, it's working hard and then enjoying the successes that you've, that you've brought to yourself. So yeah. So I'm going to looking forward. So you're going to send me the links, but you can get started on my first drawer in Yes, I am. Please remind me because I've yes. I need to spend a little bit Very excited about starting this point. Cause you know, I'm going to have to be the star pupil here. Yes. You're gonna have to share it and everything. And everybody would like, What is it? I know. Yes, yes. I w I want my own life critique. What is the, what is the link? What is the animal? What are you going to be drawing?
Bonny Snowdon 46:47
Yes. The cat, The cat is the cat. Starting with the cat is easiest. Well, so I think so if you're going to start drawing something that looks quite spectacular quite quickly without, without having to have a huge amount of scale, you know, if you're just starting out, cat's eye are really great because they're a very simple shape. They tend to be just round, you know, a little bit pointed at the size, but they don't have any complicated eyelids. So if you look up horse or a dog, it's that we tend to be just sort of a simple shape. And then you get the pupil in the middle and then you got some lovely colour and there is a simple, you know, sort of shape and feature to draw. Whereas if you were going to draw, you know, like a dog's eye, you'd probably have a huge amount of reflection in there. You'd have all of these like weird eyelid bits and, and it just gets a bit more complicated.
Louise Baldock 47:45
Okay, that's really interesting. I mean, the big, my biggest regret is that I didn't meet you a couple of years ago when my son was doing his GCSE. Oh. And I was having to spend, sorry, I shouldn't be saying this, helping him with the DaVinci's hands. So I did sort of start, I spent ages, practising hands and drawing hands and things like that. So yeah, it's, it's, it's, it's fascinating. And it is really relaxing. And I find, I do when I sit down and do something like that, I do find it, but I wouldn't know. I wouldn't have a clue where to, where to start really. So your tutorials. Yeah.
Bonny Snowdon 48:24
I think that's something that people like, I just don't know where to start and actually doing something like a very quick tutorial. This gives you an idea. And then it's like, oh, well that wasn't so bad. So I can then go on and do draw my own stuff.
Louise Baldock 48:38
Absolutely. And I've been so excited. I mentioned to you the other day I was on my Facebook and one of my ex-colleagues, Kevin Sawyer, his wife, James Sawyer, put up her picture and she was like, oh, thanks to the Bonnie Snowden academy ignore academy. It's absolutely amazing. And she'd done this wonderful picture of Brandy. Brandy? It was so amazing. And I was so excited. I was like, oh, that's funny. I know buddy. So I was quickly, quickly messaging them and yeah, I mean, she's her work and it's great to see the excitement that it's shared with other people. And the joy that's been brought to people's lives to be able to do, you know, to be able to draw and what a, what a way to relax.
Bonny Snowdon 49:26
I know, I know it is. It is lovely. It is really, really nice. Really nice. Although I'm drawing a spotty horse at the moment. I'm drawing an Appaloosa. And, again, it's all about organization and what I've drawn, just a brown horse. I'm like, yeah. A bit of brown hair a bit. But on that, when I've actually got to...
Louise Baldock 49:40
You say just a brown horse, I have a brown horse.
Bonny Snowdon 49:46
Do you know what I mean? A brown horse, whereas if I've got an Appaloosa, I've got to get all of the spots in. That's when I'm like, oh gosh.
Louise Baldock 49:54
That's why I'm always like, I'm always like, okay, deadlines. We need deadlines. We need deadlines. When, where who's doing this, is it going to be done by?
Bonny Snowdon 50:09
No. And that's because I am so chaotic and everything's last minute, you know? So having somebody who, who brings that structure in, although it can feel a little bit uncomfortable sometimes because it's just goes totally against how I normally work. I can't possibly, I've worked in a business before that has been so chaotic. I never want to be in that position again.
Louise Baldock 50:40
It's overwhelming. It's stressful. It's demanding. It's not enjoyable. And you're just, you're just going from pillar to post there's. No, you know, you're, you know, I'm a real believer of working smart, not hard, you know, using my time as effectively as possible. I mean, I like to work, you know, like school holidays at the moment I've been writing as you know, when it got lost in the words Monday, and I couldn't make our meeting lost in the words, no phone reception, nearly afraid of the horse stopped by branch. But anyway, I, oh, I'm still here most not people's disappointment. I'm still here.
Bonny Snowdon 51:18
You were sitting there, like, you said, I've had to take my jodhpurs off and I'm rubbing Sudacreme on my leg.
Louise Baldock 51:24
But you know, that's the thing, isn't it. Like, I want to be able to do those things. So I get up in the morning. So at school holidays, I was away last week, you know, I don't, I want to spend time with my daughter. I want to use the facts. You know, the, I don't have a, what I call a proper job, you know, that I have to be somewhere from nine to five or nine to six and running your own company empowers you. It gives you that ability to become free and enjoy. And that's another thing, actually, what I've really learned from you, Bonny you, I mean, I love learning. I'm a little bit more, not as proactive. You are constantly challenging yourself, looking at new ways, new systems, new prep, like new processes to use, but we then have to put the process into place, but you know, new ways of doing it. And I think that's really, really important that people do because otherwise we just stagnate. Don't we, and again, from Sister Snog, you know, that's another thing where I really loved. I, I mean, I haven't done it actually recently because I've been really busy, but you know, on a Monday you can, you can learn about somebody. You can learn about their industry. I mean, I'd never even heard of digital memberships. And since then I've listened to loads of different podcasts and it's fascinating how it works. And you know, I didn't even know what an SEO was. I mean, I didn't know what a TEDx was for God's sake. I thought it was like a delivery, delivery methods. I was like, what the hell is a TEDx? And what's an SEO? What is it now? ,Something when they do social media, what is it?
Bonny Snowdon 53:00
Search engine optimization
Louise Baldock
That's it, search engine optimisation. I mean, I didn't even have a clue what these, I was like, is that a job?
Bonny Snowdon 53:10
I'm going to be the SEO of this company!
Louise Baldock
I was like, what the hell is that? So, because I do come from, I mean, this will make you laugh. So yesterday Tony, my husband, cause we worked together. So he deals more with the finance side, he's trying to speak to a bank and he goes to me and they're actually insisting that we send something by fax. He's like, you're joking. My son doesn't even know what a fax machine is. He's like, are you joking? These things are in museums. Now, how the hell am I going to send you yet? They still are using fax machines, fax machines in 2022. But that's finance. It's so old fashioned and archaic. So I don't really, I don't really sort of do all these system things. But the other thing that I've picked up, sorry I'm going on now is we have a generation of children that don't want using the phone to do business. So my son comes, come, comes in and I say, right, you need to make a phone call. Oh, oh, oh, oh no. Oh no, I'll do an email. I'm not, I'm not phoning anyone. What do you mean? You're not phoning anyone. You need to pick up the phone and it happened. And then I had another, another Lauren who works for me one day. I said, you need to make phone call. Oh, okay. I'll make it. But oh, that was the cheapest. I was like, oh, that was terrible. That was terrible. And that's quite a concern that, that, that, that, because they're so busy messaging and text messaging and grunting at each other on the phone, they don't, they're not learning these sort of basic skills. It's a bit like when I went to school, we had to learn to use a typewriter, but they need to learn how to use a phone. Like, hello, this is Louise. How can I help you? Madness.
Bonny Snowdon 54:58
Yeah. Although my daughter is she's she works for a sales company, telesales company. She's like top, top seller. She knows how to use a phone. He's on the phone. She's on her. Do you know? It's so funny. So my youngest son, he's now working in his left school waiting for his exam results. And he's going to go on and do an apprenticeship at some point. So it was just kind of spending the summer working in a cafe. I comes home and he's like, yeah, yeah, yeah. Just chatting all these old ladies up here, come in for a cup of tea, you know? And he's quite, he's quite charming. My daughter, the majority of the client, the people who, cause she ha she takes inbound calls, all sorts of probably 60, 70 plus. So she talks to a lot of sort of older generation people, you know, trying to sort of, you know, they'd bring him for something and then she's she upsells whatever. And she's so charming as well. You know, she's chatting away to all of these old men and having a bit of a laugh with these old ladies. And then my eldest son is a heated engineer. So he's basically going around servicing people's boilers, putting new boilers in again, the old, the old ladies. And he's like, oh, you have had this old talk to me. And she's like, oh, you know, have a bit of a laugh and a joke. So all three of them are dealing with an older generation, Have a very different way of communicating. They, they want to talk to somebody then understand the phone thing. So my three they're all pretty good at, well, they're a bit like the mum, they just talk.
Louise Baldock 56:28
Yeah. Well, well, well now he's sorted out the phone phobia. He's fine. Now he's like chat, chat, chat. So I'm like great because yes, both my children chat, but yeah.
Bonny Snowdon 56:40
Honestly. Aren't they funny? They're brilliant though. They're just absolutely wonderful.
Louise Baldock 56:44
Well they're you own little creations and you fight against them because they're like you. I mean, both of mine. Oh my God. Our house is like a war zone sometimes because we're all chiefs in our house. He's like, well, I'm in charge Indians. We won't change March around the place everyone's complaining, but then we're really, really close. You never be at the most amazing day for Harry's 19th birthday. We went to the races for the day and we, you know, the four of us when my sister-in-law and my nephew and two of Harry's friends and we had the best day and then he was out in, oh God, I told you, you know, he was out in Ayia Napa. And I was really panicking, like, oh, I think I just need him back. And I said to him, I'm going to come out there, Harry. He didn't say to me, no, he went, that's fine. He goes, but bring money, bring loads of money. Oh, brilliant. So it's quite nice really grunts about when he keeps saying to Tony, oh, we going to the pub pup today. You're going to the pub after work. And I think so. I, okay. Look, I know he knows that I'm going to buy him a drink if I'm at the pub. But the fact that he actually wants to be in our company at 19 and we're all off on a family holiday in August, just for a week somewhere. But I think it's important to spend time all together and that's what I like doing best of all, really, but I don't tell them that. They think I just moan at them, but that's my job. Isn't it?
Bonny Snowdon 58:08
Oh yeah. Well, it is. It is. I love going out with my three. I absolutely love it. We'll go out for a meal, you know, Sunday lunch or something or, well, we tend to have this little ritual now on a Sunday, on a Sunday, my youngest will go cause he's driving now. So he goes shopping and he buys a roast and he gets all of the cauliflower cheese and all of that sort of stuff. But the eldest will cook it and then we all sit down and have our Sunday lunch, and then what's left over, the dogs will sit there knowing that they get what's left. They all then get their Sunday lunch as well.
Louise Baldock 58:41
But I think mealtime eating and again, that's when you're so, you know, when you run your own company and you can, you can control to a certain degree, your timescales, it makes things like that possible. It means that we, you know, you can get to take your kids to school or you can get to go to lunch with them and, you know, have your dinner with them and stuff like that. And that's again, why it's so empowering to when you get to a stage and, and anything is possible if you put your mind to it. And I think we're both examples of that, you know, you've had your, your difficulties and I've had my difficulties and we just, we just march on.
Bonny Snowdon 59:14
Yeah. Yeah. Oh, amazing. Oh, we could talk all day.
Louise Baldock 59:19
We could, we could.
Bonny Snowdon 59:23
I'm so glad. I'm so glad we finally got to have our, our chat and everything. And no doubt, we'll be talking again later anyway.
Louise Baldock 59:29
I'm sure we will be. I'm sure we will be, but yes, no, thank you. I really enjoyed it. I really have actually, and it's been really great to talk to you and hopefully if I can give a little couple of tips to any of the members and hopefully I'll meet some of them at some point at a retreat or something.
Bonny Snowdon 59:46
Hopefully it will be that, that in France next year, which would be really,
Louise Baldock 59:50
Oh, that would be amazing. So amazing.
Bonny Snowdon 59:51
I'm manefesting it.
Louise Baldock 59:55
Brilliant. Fantastic, brilliant. Well, lots of love.
Bonny Snowdon 59:59
Yes, you too. Thank you so much, darling, and thank you for helping me. I need all the help I can get!
Louise Baldock 1:00:12
You don't, you're fabulous!
Bonny Snowdon 1:00:14
Have a lovely day.
Louise Baldock 1:00:15
Thank you. Bye!
Bonny Snowdon 1:00:17
I really hope you enjoyed listening to this episode of my It's a Bonny Old Life podcast. If you did, I'd be so grateful to you for emailing me or texting a link to the show, or sharing it on social media with those you know who might like it too. My mission with this podcast is all about sharing mine and my communities experience and hope by telling your fascinating personal stories, championing the other amazing humans in my personal, professional and membership community, and to create another channel through which I can support you to realize your coloured pencil and life dreams. If you haven't done so yet. Please help me on my mission to spread positivity and joy throughout the coloured pencil world by following me on my socials at Bonny Snowdon Academy, or by getting on my list at bonnysnowdonacademy.com, and remember, I truly believe if I can live the life of my dreams doing what I love, then you can too. We just need to keep championing and supporting each other along the way in order to make it happen. Till next time